Search Engine Optomization with Analytics Effectivity and Reports

SEO Perfect CompanyUsing Google Analytics to measure the effect of your SEO work

Just a quick note to talk about Google Analytics, and a couple of handy reports that will help you track the success of your SEO work.

When measuring the success of our SEO advice we often make use of Google Analytics segmentation and custom reporting features to measure:

increase in natural search traffic (visits)
increase in natural search traffic value (revenue)
increase in search variation (number of keywords)
maintainance of relevance to customers needs (bounce rate)

Here’s how we do it. First we set up a new custom report with the metrics Visits, Per Visit Value, B